When the doors of the JRC in Kista opened, the exhibition floor quickly filled with curiosity and inspiration.

For us at MKAB, the days were a clear reminder of the value of personal meetings and living dialogue. Many visitors found their way to our stand. Some came with concrete questions and others out of pure curiosity. The conversations covered everything from everyday challenges to future opportunities and were characterised by great commitment and interest in our products.

The joint stand we had with the sister companies Electrothermics and Molins Stainless steel created a natural meeting point where the totality of the offer became clear and appreciated. Here, spontaneous discussions and new perspectives arose that provided added value for both us and our visitors.

FRXSH technology presented in practice with tasty results

A particularly popular feature was chef Johan Heibert's demonstrations of our FRXSH. When the solution was demonstrated in practice, visitors gathered at the stand, leading to in-depth conversations about the functional uses and possibilities in professional kitchens. The results of sorbet, ice cream and mousse that Johan and FRXSH delivered were as amazing as you would expect from this machine.

When we summarise the JRC, it is precisely the meetings, the commitment and curiosity that we take with us.

Thank you to all of you who visited us at JRC in Kista. We look forward to continued dialogue and new meetings.